Food designed for: Billabong
This is a fictional event for Billabong I decided to imagine. I enjoy the sea and sailing so I thought I could try to create an eating event for this surfing brand.
Mood board
Analysing the five senses
After creating a mood board of what I think represents the brand, I looked at the five senses and what can be found for each during the activity of surfing.
I started to think of some ideas, about the format, what feelings and emotions I wanted to generate, all of this through food.